Alimentarius an unsurpassed reputation for translating the very latest scientific findings into commercial applications in functional foods. This expertise was recognized by Nutraceuticals Now and we were approached to provide a range articles relating to functional foods and supplements, including:-
‘Low carbohydrate diets for fat loss and health: fact fiction, fad or future?’
‘Application of whey protein as a functional food for appetite control: contemporary perspectives’
‘ Nutrition to optimize recovery from endurance exercise’
An EU based functional food company wanted to extend the promotion of its’ product range to include commercial TV. The products carried several marketing claims which required final approval by Clearcast, the organization that ensures compliance with UK Code for Broadcast Advertising (BCAP code). Alimentarius were asked to provide Clearcast with a scientific dossier to supported each products marketing claims. The dossiers were submitted to Clearcast and all the claims were approved without removal, modification, or the need to supply additional data. The time and cost saving for our client was significant, allowing the whole process from the initial approach to Alimentarius to Clearcast approval to be completed in less than a month. This allowed the TV advertising to optimally compliment pre-planned in-store product launches and drive sales success.