Press Association

A journalist for a major sports magazine published a negative review about an energy bar. The bar manufacturer complained to the UK Press Association, who requested the magazine provide evidence to support the opinions expressed by the journalist in the review. The author was unable to provide evidence to support the comments in the review and the magazine contacted Alimentarius for assistance. Although we had no involvement in the publication of the original review we were able to provide scientific substantiation for the journalists opinions. This was sufficient to satisfy both the Press Association and the bar manufacturer and avert legal action against the magazine.