Alimentarius - Health claim substantaion in response to ASA challenges

Specialist magazine advertising

A major European supplement brand ran a high profile advertising campaign in the mainstream press. This focused on promoting the company and its newly extended supplement range. As the company had a long established relationship with an advertising agency they used them to prepare adverts for several specialist magazines. Unfortunately the adverts did not generate significant sales as the advertising agency failed to capture consumer interest and then translate this into sales. The supplement brand then approached Alimentarius to prepare a range of adverts to promote both the brand and its products. Alimentarius has longstanding experience in specialist nutrition markets and selected the health claims with the greatest consume appeal for our clients specialist market. These adverts prepared by Alimentarius had significant consumer appeal and resulted in immediate increases in sales which was sustained by repeat purchases. The advertising we developed also helped enhance the quality of the brand with consumers, making it easier to successfully launch new products.