As part of proposed harmonisation of European food law the European Commission released directive (2003) 424. This related to proposed regulation of Nutrition and Health Claims Made on Foods. Alimentarius were approached by the sports nutrition company Maximuscle to review … Continue reading
A major European supplement brand ran a high profile advertising campaign in the mainstream press. This focused on promoting the company and its newly extended supplement range. As the company had a long established relationship with an advertising agency they … Continue reading
A major European supplement brand ran a high profile advertising campaign in the mainstream press. This focused on promoting the company and its newly extended supplement range. As the company had a long established relationship with an advertising agency they … Continue reading
A major US based supplement manufacturer wanted to sell its premium fat loss product in Holland and Barrett stores. With more than 600 shops this is the UK biggest specialist health food retailer, who also own GNC stores. Many fat … Continue reading
A major UK online supplement retailer was under increasing commercial pressure from competitors and wanted to maintain both sales and brand profile. Their product range included vitamins, minerals, protein powders, energy supplements and botanicals. They approached a nutrition consultancy firm … Continue reading
A US based supplement manufacturer wanted to sell its premium fat loss supplement in the high street retailer Boots. This is the most popular chemist in the UK and in addition to prescriptions they sell a range of health and … Continue reading
In the UK, Men’s Health is the number one online magazine for men. This covers a range of popular topics including health, fitness, training and supplement advice. As nutrition experts and supplement specialists Alimentarius were approached by Men’s Health magazine … Continue reading
In Europe, the publication Food Ingredients First (FIF) provides the most up to date information for the food industry. It covers a variety of topics including raw ingredients, food and beverage innovations, ingredient applications, market trends, functional food packaging and … Continue reading
The Innova database enables subscribers to monitor competitor activity, explore active areas of functional food launches, identify product trends and has been described as ‘the ultimate resource for generating new product ideas’. Covering the full spectrum of functional food ingredients, … Continue reading
Functional Foods and Nutraceuticals (FFN) is the only publication in the sector to deliver market intelligence from correspondents on the ground in different international locations. All news and feature articles are written by expert writers and independent journalists. With offices … Continue reading