A major US based supplement manufacturer wanted to sell its premium fat loss product in Holland and Barrett stores. With more than 600 shops this is the UK biggest specialist health food retailer, who also own GNC stores. Many fat loss supplements are often marketed using false or misleading advertising claims. To help protect consumers Holland & Barrett assess the scientific evidence to support each products marketing claims and efficacy. Alimentarius prepared the health claim substantiation dossier to support the claims used on our clients product. This carried specific weight management claims related to weight loss, fat loss and fat burning. After review by Holland & Barrett our clients product successfully obtained a retail listing in their stores.
