Holland & Barrett – fat loss supplements

A major US based supplement manufacturer wanted to sell its premium fat loss product in Holland and Barrett stores. With more than 600 shops this is the UK biggest specialist health food retailer, who also own GNC stores. Many fat loss supplements are often marketed using false or misleading advertising claims. To help protect consumers Holland & Barrett assess the scientific evidence to support each products marketing claims and efficacy. Alimentarius prepared the health claim substantiation dossier to support the claims used on our clients product. This carried specific weight management claims related to weight loss, fat loss and fat burning. After review by Holland & Barrett our clients product successfully obtained a retail listing in their stores.

Nutraceuticals Now – Fat loss

Alimentarius an unsurpassed reputation for translating the very latest scientific findings into commercial applications in functional foods. This expertise was recognized by Nutraceuticals Now and we were approached to provide a range articles relating to functional foods and supplements, including:-

‘Low carbohydrate diets for fat loss and health: fact fiction, fad or future?’

‘Application of whey protein as a functional food for appetite control: contemporary perspectives’

‘ Nutrition to optimize recovery from endurance exercise’



Clearcast – Fast track health claims

An EU based functional food company wanted to extend the promotion of its’ product range to include commercial TV. The products carried several marketing claims which required final approval by Clearcast, the organization that ensures compliance with UK Code for Broadcast Advertising (BCAP code). Alimentarius were asked to provide Clearcast with a scientific dossier to supported each products marketing claims. The dossiers were submitted to Clearcast and all the claims were approved without removal, modification, or the need to supply additional data. The time and cost saving for our client was significant, allowing the whole process from the initial approach to Alimentarius to Clearcast approval to be completed in less than a month. This allowed the TV advertising to optimally compliment pre-planned in-store product launches and drive sales success.