Boots – Fat loss supplement

A US based supplement manufacturer wanted to sell its premium fat loss supplement in the high street retailer Boots. This is the most popular chemist in the UK and in addition to prescriptions they sell a range of health and beauty products, which include fat loss supplements. The use of false and misleading advertising claims on health and beauty products is common, particularly for fat loss supplements. Boots are unusual as prior to obtaining a retail listing their experts assess the evidence to support each products marketing claims. Boots internal experts also take steps to asses the efficacy of the weight management products stocked. Alimentarius prepared the dossier of scientific evidence to support the marketing claims on our clients fat loss supplement. The dossier Alimentarius prepared included support claims for weight management, fat loss and fat burning. After review by Boots’s expert team our clients product successfully obtained a retail listing in their stores.

Nutraceuticals Now – Fat loss

Alimentarius an unsurpassed reputation for translating the very latest scientific findings into commercial applications in functional foods. This expertise was recognized by Nutraceuticals Now and we were approached to provide a range articles relating to functional foods and supplements, including:-

‘Low carbohydrate diets for fat loss and health: fact fiction, fad or future?’

‘Application of whey protein as a functional food for appetite control: contemporary perspectives’

‘ Nutrition to optimize recovery from endurance exercise’



Clearcast – Fast track health claims

An EU based functional food company wanted to extend the promotion of its’ product range to include commercial TV. The products carried several marketing claims which required final approval by Clearcast, the organization that ensures compliance with UK Code for Broadcast Advertising (BCAP code). Alimentarius were asked to provide Clearcast with a scientific dossier to supported each products marketing claims. The dossiers were submitted to Clearcast and all the claims were approved without removal, modification, or the need to supply additional data. The time and cost saving for our client was significant, allowing the whole process from the initial approach to Alimentarius to Clearcast approval to be completed in less than a month. This allowed the TV advertising to optimally compliment pre-planned in-store product launches and drive sales success.