Boots – Fat loss supplement

A US based supplement manufacturer wanted to sell its premium fat loss supplement in the high street retailer Boots. This is the most popular chemist in the UK and in addition to prescriptions they sell a range of health and beauty products, which include fat loss supplements. The use of false and misleading advertising claims on health and beauty products is common, particularly for fat loss supplements. Boots are unusual as prior to obtaining a retail listing their experts assess the evidence to support each products marketing claims. Boots internal experts also take steps to asses the efficacy of the weight management products stocked. Alimentarius prepared the dossier of scientific evidence to support the marketing claims on our clients fat loss supplement. The dossier Alimentarius prepared included support claims for weight management, fat loss and fat burning. After review by Boots’s expert team our clients product successfully obtained a retail listing in their stores.