In the UK, Men’s Health is the number one online magazine for men. This covers a range of popular topics including health, fitness, training and supplement advice. As nutrition experts and supplement specialists Alimentarius were approached by Men’s Health magazine to provide expert advice to the readers. We provided science based editorial comment on a range of food products, exercise training and dietary supplements. The positive response from the readers led to a column called ‘Supplement sleuth’. This translated current scientific research on supplements into practical advice for Men’s Health readers.