A client, a supplement retailer had more than 3,500 units of stock with less than 4 weeks to the expiry date. They felt it would be impossible to sell all the products before the expiry period and planned to destroy the stock. Alimentarius are experienced in e-shot marketing of supplements and were confident that we could sell the stock. We prepared copy that included a range of health claims and highlighted the product benefits. The e-shot was sent to our clients consumer database and in less than 12 hours all the stock had been sold. This saved our clients the costs of product disposal, generated considerable profits, resulted in no product returns and also led to a large number of repeat purchases.
