Alimentarius asked to review the UK tax status of the product range produced by a major European functional food brand sold in the UK. After detailed consultation with HM Revenue & Customs (HMRC), Alimentarius suggested a serious of strategic changes for our clients products. These were inexpensive to implement and allowed several of the brands core products to legitimately be moved from VAT at the standard rate to a zero VAT rating. This made the products more competitive and resulted in better margins for retailers, resulting in a considerable increase in sales.
HMRC 2009
