HMRC 2011

Alimentarius were approached by a major European supplement brand with product listings in all the major UK supermarkets. They asked Alimentarius to review the tax status of a range of functional food products that were sold throughout the EU. We provided a series of strategic changes that resulted in the core product range legitimately being moved from the standard rate of VAT to being zero rated for tax in several EU member states. This made the products more competitive in the European market and also increased their profitability both for our clients and retailers.