The Irish Medicines Board (IMB) took action against one of Europe’s biggest sports supplement brands by physically removing products from retailers shelves. This was done on the basis that the IMB felt the high levels of some vitamins in the product were unsafe. Alimentarius were given just two weeks notice to prepare a detailed scientific dossier to demonstrate the safety of the vitamins in question. The IMB accepted the safety data provided by Alimentarius, clarified that there were no issues with the product and subsequently stated that IMB would take no further action. This allowed our client to maintain its retail presence and minimise damage to the brand caused by the highly publicised actions of the IMB.
Irish Medicines Board 2008b
