A complaint was sent to the Advertising Standards Authority (ASA) questioning if several health claims in a clients marketing copy could be substantiated. The health claims had been prepared by Alimentarius and were supported with high quality, placebo controlled, research trials on humans. The supporting scientific data was sent to the ASA, who agreed that there was sufficient evidence to substantiate the effects claimed on the product. This made it unnecessary for our client (and its retailers) to change the product claims in magazines, catalogues, or websites.
Advertising Standards Authority 2005
