Our client, a major European brand made a number of on pack health claims for its range of fat loss, weight management and sports supplements. The claims included ‘increasing muscle size, increasing lean body mass, increasing muscle strength, increasing muscle power and reducing body fat. Claims on product packaging fall under the regulatory control of the Trading Standards Institute (TSI) and they challenged if there was scientific evidence to support the claims. Alimentarius provided scientific substantiation for the claims on each product, ensuring they could remain on sale without re-labeling or regulatory action.
Trading Standards Institute 2004
