Alimentarius - Health claim substantaion in response to ASA challenges

Product development

A client wanted to extend its functional food offering by introducing a completely new product range. They also requested all the ingredients in the new range were compliant with US and EU food regulations. The formulations provided by Alimentarius gave major cost savings, with greater efficacy and ease of use than existing products. Consumers easily understood these benefits and as a consequence the product range quickly achieved global acclaim and commercial success.