Alimentarius - Health claim substantaion in response to ASA challenges

Research trials 2010b

A UK based supplement manufacturer wanted to improve the advertising platform or its’ flagship product by conducting a human research trial to support new marketing claims. The manufacturer had a total budget for the study of less than £5,000. Discussions with commercial food research groups soon indicated that it was impossible for any of these companies to fulfill the required research objectives within the allotted budget. When the supplement manufacturer contacted Alimentarius we were able to find a non-conflicting research partner who was interested in the same research outcomes. This collaboration allowed a clinical standard human research trial to be performed within the allotted £5,000 budget. The trial resulted in positive findings that were published in a peer reviewed scientific journal and provided additional marketing claims for the product that greatly increased consumer appeal.