Research trials 2010b

A UK based supplement manufacturer wanted to improve the advertising platform or its’ flagship product by conducting a human research trial to support new marketing claims. The manufacturer had a total budget for the study of less than £5,000. Discussions with commercial food research groups soon indicated that it was impossible for any of these companies to fulfill the required research objectives within the allotted budget. When the supplement manufacturer contacted Alimentarius we were able to find a non-conflicting research partner who was interested in the same research outcomes. This collaboration allowed a clinical standard human research trial to be performed within the allotted £5,000 budget. The trial resulted in positive findings that were published in a peer reviewed scientific journal and provided additional marketing claims for the product that greatly increased consumer appeal.

Research trials 2010a

A major European functional food manufacturer wanted to conduct food research trials to provide marketing claims for its core range of products. To satisfy the requirements of the advertising regulators these studies need to be placebo controlled and double blind. They approached Alimentarius to locate a suitable academic institution to conduct the research and asked us to develop a range cost effective and sensitive research protocols. Alimentarius provided a range of rigorous low cost study designs, which could provide empirical evidence for each products benefits. The studies were conducted at a UK university, which provided our clients with substantial cost savings relative to commercial research organisations. The research trial on each product yielded several positive outcomes that were used to support a range of health claims. These included claims relating to improved recovery, enhanced performance and increased fat burning. The findings of each study were successfully used to support advertising claims in the press, on billboards, terrestrial TV and the Internet.