Alimentarius - Health claim substantaion in response to ASA challenges

Research trials 2010a

A major European functional food manufacturer wanted to conduct food research trials to provide marketing claims for its core range of products. To satisfy the requirements of the advertising regulators these studies need to be placebo controlled and double blind. They approached Alimentarius to locate a suitable academic institution to conduct the research and asked us to develop a range cost effective and sensitive research protocols. Alimentarius provided a range of rigorous low cost study designs, which could provide empirical evidence for each products benefits. The studies were conducted at a UK university, which provided our clients with substantial cost savings relative to commercial research organisations. The research trial on each product yielded several positive outcomes that were used to support a range of health claims. These included claims relating to improved recovery, enhanced performance and increased fat burning. The findings of each study were successfully used to support advertising claims in the press, on billboards, terrestrial TV and the Internet.